February 6, 2008
The Unique Advantage of Direct Mail
One very unique advantage of direct mail is that it could appeal to most of the senses and direct mailing campaigns could be made in such a way as to address this very fact. For example, one could send scent samples of colognes through mail or use special materials and designs to impart a unique tactile experience for the recipients. This kind of thing is simply not feasible with telemarketing or electronic mail campaigns. It is obvious that because of these qualities of direct mail , it will continue to be a viable option for all sorts of parties in the future.
