What business released the first gift card or certificate and whose idea was it?

asked:


The man (or woman) had to be a genius, as this was probably the most profitable business and marketing strategy in the history of mankind, as it literally revolutionized the retail business/restaurant industry.

Scented Candles To Spice Up Your Home

Comments

  1. January 17th, 2012 | 9:57 am

    It’s a recent thing—though in the 1950’s they did have ‘green stamps’ which you could redeam for cash.

  2. January 20th, 2012 | 6:12 am

    Edgar Allan Funt - (not a business but did some business…)
    Editor of Candid Horror-Writer, a 19th-century syndicated newspaper feature in which unsupecting individuals were walled up inside of stone mausoleums, buried under six feet of earth, or secured in coffins for several weeks without food or water. Afterwards, subjects were told that they had participated in a “harmless practical joke” and given a $1.50 gift certificate from the local apothecary.